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#WhyGoFaux: Eco-Conscious Fabric

This week, we're posting daily on the blog about one way we’re committed to being a leader in ethical fashion. Please follow this five-part series and let us know if you have any questions along the way. Share the #WhyGoFaux campaign imagery at the bottom of this post for a chance to win a $250 Fauxgerty gift card. Details below.  

We’ve switched up how we sew and have tailored our website. Our deadstock garments are made on demand in Alabama. We've extended our sizing to offer options from XXS-3XL. We now accept Afterpay. We still make the same silhouettes you know and love, and now they're available in extended sizes and exclusive colorways that are made-to-order.

 

 

3. Eco-Conscious Fabric

We prioritize fabrics with the lowest environmental impact.

These smarter, better materials include upcycled deadstock, Certified Organic Cotton, and leather and suede alternatives. We're always on the prowl for innovative fabrics that look good, feel great and minimize our footprint. From repurposed materials and organic cotton to cruelty-free leathers and suedes, our sustainable materials are a big part of who we are. 

We rescue leftover fabric, otherwise destined for a landfill, to create our garments in vibrant colors and patterns. This process has allowed us to upcycle thousands of yards of fabric. In 2018, we were able to utilize 1,500 yards of this material to fabricate all of our ready-to-wear pieces. Most of our vintage fabrics cannot be replaced. So, while our silhouettes restock, most colors and prints are exclusive.

Organic Cotton: We choose to use Certified Organic Cotton in our bodysuits and tees because it means the crop isn't treated with pesticides, insecticides, herbicides or GMOs. This supports a healthier ecosystem for farmers, the wildlife surrounding the crop, and you.

Alternative Leather: We use a PVC-free leather alternative that has a minimal environmental impact. It uses post-consumer recycled content in the fabric and won't peel or crack. The fabric is stain resistant, lending itself to be a piece you can wear daily.

Alternative suede: Our faux suede may feel familiar. Eco-friendly car brands like Tesla use the same sustainable fabric to create comfy, durable seats. Our suede alternative is also extremely durable and weather repellant, giving it a long life of wear.

A note about "Out Of Stock": You may notice many of our pieces sell out. Don't get frustrated - it's all for a good reason. Because we upcycle vintage fabrics, many of our pieces are made in limited runs. While our fabrics are seasonal, our silhouettes are not. Our styles, like The Amber Jumpsuit and The Frannie, will continue to re-introduce themselves in new colors and patterns. If you find a style that fits you like a glove, keep an eye out for a revival in a new hue.  We currently hunt for deadstock fabric in Los Angeles.

 

 

 

From ethical production to sustainable fabrics, we're committed to minimizing our environmental impact. Our non-negotiables include domestic manufacturing, fair wages, smart fabrics, on-demand production, and recycled or reusable packaging for our goods. This is how Fauxgerty is made to feel right.

Tomorrow: On-Demand Production

Friends tell friends about best-kept secrets. Screenshot, or drag to your desktop, the image below and share with #WhyGoFaux by midnight, [cst] on 3/23 for a chance to win a $250 fauxgerty gift card. Winner will be announced on Sunday, 3/24.

 

Psst: Get 15% off your order with code WhyGoFaux at check out!

 

 

Sources:

 

Fashion United

Huffington Post

The True Cost

Fashion Revolution

Saturday Evening Post

Well Made Clothes

The Washington Post

Forbes

 

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