2018 was a year of transformation for us at Fauxgerty. In March we launched our first true line of clothing made entirely from deadstock fabric sourced in Los Angeles- and it sold out before we could post the entire photoshoot online. This year you've helped save 1,540 yards of fabric from going to the landfill by purchasing our garments.
We introduced 25 new pieces from 14 new silhouettes. We expanded our organic cotton line by 4 dresses + 3 bodysuits, and haven’t stopped wearing them since. And to top it off, we launched a line of handwoven hats, made in Nashville!
Our team of seven grew to eight, with the addition of baby Fiona.
We got to hang with so many new friends at our pop-up events in Chicago, Nashville, Denver, Seaside, and Portland. Thank you for coming out to shop and meet us. We donated 10% of pop-up proceeds to organizations that were local to each event, and close to our hearts.
Autumn brought an even bigger transition: we closed our Central West End showroom and moved into a larger headquarters in our hometown of St. Louis, Missouri. It goes without saying we also encountered a bit of grit along the way. (Hello, shipping Black Friday orders out of an empty space, and building the furniture ourselves. Julia, Jon, & Stu, you are appreciated more than you know!)
We try not to let metrics determine how we define any successes or failures, but this past year we've doubled our followers on Instagram. That means twice as many of you care about what we do! Thank you for making 2018 a dynamic year for us. We could not be who we are today without being included in your story. Here's our "top nine" according to you.
See below for some of our favorite tagged images from this past year.
@HippieAndHeart in The Amber Jumpsuit
@FashFlood in The Frannie
@LizGunty in The Mock Bodysuit
@JessWithLess in The Amber Jumpsuit
@MollyBrrown in The Frannie
@ShiJewelry in a hand-painted, Faux Leather Moto
@NicoraShoes in The Ida Trench
On behalf of the entire fauxgerty family, we send you our deepest gratitude. You are our community, and we are humbled by the relentless support you've shown us in 2018.